With the Current Emphasis on Product Development, Pricing, Branding, and Promotion

question 65

True/False

With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.

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Definitions:

Omnichannel Strategy

An approach to sales and marketing that provides customers with a seamless shopping experience across all platforms, such as online, mobile, and brick-and-mortar.

Coupon Codes

Alphanumeric strings offered by retailers to consumers for a discount on purchases, typically entered at checkout on online shopping sites.

Smart Lock

An electromechanical lock designed to perform locking and unlocking operations when it receives such instructions from an authorized device using a wireless protocol.

Cellular Connection

A type of wireless communication link, used in mobile devices, that connects to the internet or other networks via a cellular network.