Virtual Trade Shows Are Not Effective at Promoting Tangible Goods;

question 51

True/False

Virtual trade shows are not effective at promoting tangible goods; therefore they promote services rather than tangible products.

---

Definitions:

Merchandising

The activity of promoting the sale of goods, especially by their presentation in retail outlets, including product display, signage, and special offers.

Packaging

The process and design of wrapping or enclosing products for distribution, storage, sale, and use.

Label

An integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients.

Product Bundle

A sales approach that bundles multiple items together as a single packaged offering.