Push Strategies Target Consumers with Sales Promotion and Heavy Discounting

question 95

True/False

Push strategies target consumers with sales promotion and heavy discounting that are designed to create a strong demand for the product.

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Definitions:

Proceed

To proceed means to move forward or continue with an action or process after a pause or interruption.

Legal Aid

A service designed to provide free or low-cost legal assistance to those unable to afford legal representation.

Yearly Return

The amount of profit or loss realized from an investment over a one year period, usually expressed as a percentage.

Fixed Costs

Costs that do not change with the level of output or activity, over a certain period or range of production.