When Marketing to Consumers in the Global Population, It's Important

question 213

Multiple Choice

When marketing to consumers in the global population, it's important for companies to remember that promoting products

• A) is easy and profitable if they are well-known brands.
• B) can be accomplished using a global approach since consumers are more alike than most people think.
• C) is best done by using personal selling and product sampling.
• D) calls for attention to cultural differences and possible translation problems.

Identify the various planning techniques that organizations use to improve performance, including benchmarking and management by objectives.

Recognize the importance of planning in improving organizational performance, including time management, coordination, and action orientation.

Understand the concept and importance of planning in organizations.

Identify different types of planning, including strategic, tactical, contingency, and participatory planning.

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Definitions:

Arbitration

A form of alternative dispute resolution where a neutral third party, known as an arbitrator, makes decisions to resolve a dispute outside of court.

Sexual Harassment

Unwelcome actions, requests for sexual favors, or other verbal or physical conduct of a sexual nature that affects an individual's employment or work environment.

Peremptory Challenge

In a jury trial, the right of the plaintiff and the defendant in jury selection to reject, without stating a reason, a certain number of potential jurors who appear to have an unfavorable bias.

Challenge for Cause

The legal right in jury selection for the defense or prosecution to request the removal of a juror based on specified reasons that suggest partiality or incompetence.