When Managing the Promotion Mix,marketers Are Utilizing Technology to Deliver

question 19

Multiple Choice

When managing the promotion mix,marketers are utilizing technology to deliver important information directly to the customer.For example,during the spring planting season,Home Depot™ and Lowes™ added bar codes to plants.When scanned with a mobile app using one's smart phone applications) ,customers could make better buying decisions.The bar code offered information on planting time,watering schedule,sun vs.shade plants,and other pertinent tips on each plant.Home Depot even ran a bar-code commercial,to let its customers know how it was using technology to assist them with their spring planting decisions.Whether using new promotional methods or traditional promotional methods,Home Depot:

• A)Utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B)Utilized push strategy because it directed its messages to consumers,permitting them to subscribe to the pick economy.
• C)Utilized pull strategy because it directed its messages to consumers.
• D)Utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Bureaucratic Spying

The act of surveillance within or by governmental or organizational structures, often to control or gather information on citizens or employees.

Political Opposition

Refers to individuals or groups that contest or oppose the policies, practices, or power of the governing bodies or ruling parties.

Major European Countries

Nations in Europe with significant political, economic, and cultural influence both within the continent and globally.

Great Britain

An island in the North Atlantic Ocean off the northwest coast of continental Europe, comprising England, Scotland, and Wales, and making up the major part of the United Kingdom.