Your Company Has Developed a New Kind of Nutritious Snack

question 424

Essay

Your company has developed a new kind of nutritious snack food and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe several possible sales promotion activities the firm could use to promote the new snack food.

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Definitions:

Distressed

Experiencing anxiety, sorrow, or pain; a state of mental suffering often triggered by external or internal stressors.

Impulsivity

The tendency to act on urges and desires without considering the consequences, often leading to hasty or poorly thought-out decisions.

Obesity

A medical condition characterized by excessive body fat that increases the risk of health problems.

Self-Control

The ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses.