Examlex
You are assigned the responsibility to prepare a promotional campaign for a new allergy relief drug produced by the New England Pharmaceutical Corporation. Outline the highlights of applying both (a) a pull strategy and (b) a push strategy.
Repressed Thoughts
Unconscious defense mechanisms where distressing thoughts and memories are blocked from conscious awareness.
Undeveloped Ideas
Concepts or thoughts that have not been fully thought out, explored, or expanded upon to reach their potential understanding or application.
Oedipus Conflict
A psychoanalytic theory, proposed by Freud, which suggests a child feels desire for the opposite-sex parent and jealousy and rivalry toward their same-sex parent.
Electra Conflict
A concept in psychoanalytic theory suggesting a girl's psychosexual competition with her mother for possession of her father.
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