A Major Responsibility of the Public Relations Department Is to

question 228

Multiple Choice

A major responsibility of the public relations department is to

• A) decide on the appropriate mix of advertising media.
• B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
• C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
• D) train salespeople to interact better with their company's customers.

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Definitions:

Limestone

A sedimentary rock composed mainly of skeletal fragments of marine organisms such as coral, forams, and mollusks.

Gas Centrifuges

Devices used in the uranium enrichment process that rapidly spin gas to separate isotopes, particularly to increase the percentage of uranium-235 for use in nuclear reactors or weapons.

Uranium Isotope

Variants of the element uranium that contain the same number of protons but different numbers of neutrons in their nuclei, with different isotopes having different nuclear properties.

Radioactive Material

Substances that emit radiation as a result of the spontaneous disintegration of atomic nuclei.