Creating a Positive Brand Image by Using All the Promotional

question 148

Multiple Choice

Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called:

• A) brand awareness.
• B) brand publicity.
• C) interactive promotional communication.
• D) integrated marketing communication.

---

Definitions:

Inefficiency Or Unemployment

Situations where resources are not fully utilized in the economy, leading to joblessness and wastage of economic potential.

Bowed-Out Frontier

A graphical representation of an economy’s maximum output possibilities that show increasing opportunity costs, resulting in a curve that bows outward.

Opportunity Cost

The value of the best alternative forgone when a decision is made to choose one option over others.

Attainable Combination

An attainable combination is a set of goods or services that can be produced or provided with the available resources and technology, without overextending production capabilities.