Marketers Are Particularly Interested in Postpurchase Behavior Because It

question 51

Multiple Choice

Marketers are particularly interested in postpurchase behavior because it

• A) involves both compensatory and noncompensatory consumers.
• B) offers insights into information search methods.
• C) avoids situational conflicts.
• D) involves actual rather than potential customers.
• E) it involves both actual and potential customers.

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