Once Consumers Have Recognized a Need, They Begin to Search

question 2

Multiple Choice

Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by

• A) looking through the internal records of a firm, often found on the company website.
• B) examining personal memories and knowledge.
• C) using the Internet to find what other consumers feel about a specific product or service.
• D) consulting close friends and families before expanding the search to a wider, external group.
• E) the influence of advertising.

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Definitions:

Pessimists

Individuals who generally expect negative outcomes or focus on the worst aspects of situations.

Learned Helplessness

A condition where a person suffers from a sense of powerlessness, arising from traumatic events or persistent failure to succeed.

Depression

An emotional wellness issue where an individual experiences constant feelings of sadness or has a diminished interest in activities, significantly affecting their daily living.

Seligman

A psychologist known for his work in positive psychology and the theory of learned helplessness.