ZapposCom Constantly Reminds Customers of Recently Viewed Items and Informs

question 90

Multiple Choice

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)culture quotient.

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Definitions:

Illness Anxiety Disorder

A disorder characterized by excessive worry about having a serious illness, often with little or no medical evidence.

Cognitive-Behavioral

Relating to a type of psychotherapeutic treatment that helps patients understand the thoughts and feelings that influence behaviors, aiming to modify dysfunctional thinking and behavior.

Model

A representation, usually in smaller scale or simpler terms, used to explain, control, or predict more complex phenomena.

Muscle Contraction Headache

A headache caused by the narrowing of muscles surrounding the skull. Also known as tension headache.