The 4E Framework for Social Media Guides Marketers in Using

question 92

Multiple Choice

The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships.Which of the following is NOT one of the four E's in this framework?

• A) Engage
• B) Energize
• C) Excite
• D) Experience
• E) Educate

---

Definitions:

Outstanding Balance

The amount of money owed that remains unpaid.

Payment

The act of transferring money or consideration from one party to another in exchange for goods, services, or to fulfill a legal obligation.

Invoice

A document issued by a seller to a buyer, outlining the quantities and costs of goods or services provided.

EOM

End of Month, a term often used in business and finance to denote activities, reports, or payments that are due or completed at the end of each calendar month.