In Established Businesses, a Large Proportion of B2B Purchases Fall

question 52

Multiple Choice

In established businesses, a large proportion of B2B purchases fall into the ________ category.

• A)straight rebuy
• B)new buy
• C)adapted buy
• D)modified rebuy
• E)generic buy

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Definitions:

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The activity of attempting to influence decisions made by officials in the government, often by special interest groups or professional lobbyists.