In Most Companies,marketing Resource Allocation Decisions Are Made at the SBU

question 129

Multiple Choice

In most companies,marketing resource allocation decisions are made at the SBU or ___________ level of the firm.

• A) corporate
• B) product line
• C) customer care
• D) sales representative
• E) accounting

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Definitions:

Consistent Message

Communication that is uniform and coherent across all marketing channels, ensuring that the brand's image and values are reinforced with each consumer interaction.

Promotion Alternatives

Different strategies companies use to market their products or services to consumers or other businesses.

Promotional Mix

The combination of marketing tools used by a business to execute its marketing strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.