SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 17

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,what is the p-value of the test statistic when testing whether age has any effect on the number of weeks a worker is unemployed due to a layoff while holding constant the effect of all the other independent variables?

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Definitions:

Nonverbal Behavior

Communication without the use of spoken language, encompassing facial expressions, body language, gestures, and other physical cues.

Gender Schema Theory

A theory suggesting that individuals learn about gender roles and develop gender-based beliefs through cultural and societal influences.

Scripts

Event schemas that specify who participates in an event, what social roles they play, what objects they are to use during the event, and the sequence of actions that make up the event.

Gender Information

Information that relates to the characteristics, roles, and social expectations associated with being male or female in a society.