SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 41

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what is the p-value of the test statistic when testing whether Teenager makes a significant contribution to the model in the presence of the other independent variables?

---

Definitions:

Group

A number of individuals or items that are located, gathered, or classed together.

Color

A property of light as seen by people, typically characterized by hue, saturation, and brightness.

Business Presentations

Formal presentations aimed at sharing information, pitching ideas, or communicating strategies within a professional or business context.

Advantages

Benefits or favorable aspects that contribute to achieving success in a given context.