Global Marketers Are Under Constant Pressure to Shorten Distribution Channels

question 113

Multiple Choice

Global marketers are under constant pressure to shorten distribution channels to

• A) improve promotion efficiency.
• B) reduce trade deficits.
• C) afford tariffs.
• D) meet trade agreement guidelines.
• E) reduce costs.

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Definitions:

Vending Machine

An automated machine that provides items such as snacks, beverages, cigarettes, or lottery tickets to consumers after money, a credit card, or a specially designed card is inserted into the machine.

Consumer Surplus

The difference in the collective amount that consumers are poised and able to expend on a product or service and the amount they actually expend.

Consumer Surplus

The gap between the price consumers are prepared to pay for a product or service and the amount they end up spending.

Scented Candles

Candles infused with fragrances intended to release a pleasant aroma when lit, often used for ambience, aromatherapy, or decoration.