Graham Had Developed an Extremely Successful Advertising and Promotion Campaign

question 40

Multiple Choice

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

• A) differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.
• B) copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S. market.
• C) he had not applied for or received international certification that was required for working outside the United States.
• D) he was unfamiliar with the code of ethics for advertising in other countries.
• E) he did not have the budget for a global rollout.

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Definitions:

Motivate Employees

Strategies or actions undertaken to inspire and encourage workers towards achieving goals and enhancing performance.

Centralized Structures

Organizational structures where decision-making authority is concentrated at a high level, with few individuals or a single entity controlling the organization.

Upward Communication

The flow of information from lower levels of a hierarchy to the higher-ups, aiding in decision-making and organizational effectiveness.

Ethical Concerns

Issues or matters that involve questions about what is morally right or wrong.