The First Question a Marketing Researcher Should Ask When Considering

question 4

Multiple Choice

The first question a marketing researcher should ask when considering a research study is

• A) Who will pay for it?
• B) Will the research be useful?
• C) When is the due date?
• D) What sample size will be needed?
• E) Should we use structured or unstructured questions?

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Definitions:

Mutual Obligations

Requirements or duties that are shared and are expected to be fulfilled by all parties involved in an agreement or relationship.

Oral Discussion

A verbal exchange of ideas or information between two or more people.

Bilateral Contract

A type of contract involving two parties where each party makes a promise to the other, thus forming mutual obligations.

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, intended to standardize regulations across the states to facilitate easier interstate commerce.