Why Should Marketers Be Aware of the BRIC Countries

question 101

Multiple Choice

Why should marketers be aware of the BRIC countries?

• A) They are a microcosm of the rest of the world.
• B) They represent almost half the the world's population.
• C) They are likely to be the source of most market growth.
• D) They have had the most dramatic changes in culture and consumer buying patterns.
• E) They have stable population growth, which makes them easier to study.

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Definitions:

Ostomy Device

A medical appliance attached to the body to collect waste from a surgically created opening in the digestive or urinary systems.

Bedridden

The condition of a person who is unable to get up from bed due to illness, disability, or weakness.

Mineral Oil

A colorless, odorless petroleum derivative used as a laxative or to soothe skin.

Diuretic Effect

Refers to the increased passage of urine caused by substances (diuretics) that help in the removal of fluid from the body.