Ellie Is a Pragmatic Customer Who Tends to Wait Until

question 45

Multiple Choice

Ellie is a pragmatic customer who tends to wait until a new product is proven and plenty of people are using it before she purchases it. Which of the following customer groups would Ellie most likely belong to?

• A) Innovators
• B) Early adopters
• C) The early majority
• D) The late majority
• E) Laggards

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