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Karen is aware of both Coke and Pepsi,but she buys whichever is on sale.Karen is at the stage of brand recognition but not yet at the stage of brand preference.
Machiavellians
Machiavellians refer to individuals who exhibit a manipulative personality trait, often using deceit or cunning as a strategy to achieve their goals.
Organizational Politicians
Individuals within an organization who engage in tactical behavior and manipulation to achieve personal or organizational objectives.
Networking
The act of connecting and building relationships with other professionals for the purpose of exchanging information, advice, and support.
Socializing
The process of interacting with others to learn social norms, build relationships, and integrate into social groups.
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