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The point at which the regression line crosses the Y axis is the
IMC Strategy
Integrated Marketing Communications Strategy involves coordinating various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.
Build Value
The process of increasing the worth of a product, service, or brand, typically through enhancements in quality, functionality, or perception.
Product
An item or service created through a process to satisfy consumer needs or desires.
Price
The amount of money required to purchase goods or services, serving as a reflection of value, costs, and market demand.
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