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In the domain sampling model, the reliability of a test increases as
Signature Story
A unique, compelling narrative that embodies the essence of the brand and connects emotionally with consumers.
Long-Term Vision
Long-term vision refers to the strategic planning and foresight that guide an organization's goals and strategies over an extended period.
Narrative Transportation
The phenomenon whereby an individual becomes engrossed in a story, leading to changes in attitudes or behavior that align with the narrative.
Brand's Story
The narrative a brand creates to communicate its values, history, and purpose, helping to build emotional connections with consumers.
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