A Salesperson Who Follows the Trust-Based Relationship Selling Strategy Is

question 75

Multiple Choice

A salesperson who follows the trust-based relationship selling strategy is expected to:

• A) be actively involved in maximizing sales in the short run.
• B) convince customers that his or her product is the best.
• C) move on to a new customer as soon as sales are completed with the previous customer.
• D) be actively involved in solving his or her customer's problems.
• E) isolate himself or herself from a customer's decision-making process.

---

Definitions:

Multidomestic Strategy

A strategy that customizes products and advertising to best fit local needs.

Geocentric View

An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.

Transnational Strategy

A strategy that seeks efficiencies of global operations with attention to local markets.

Mutual Benefit

A situation or agreement where all parties involved gain advantages or profits.