John Is a Salesperson Who Relies Heavily on Creating Sales

question 68

Multiple Choice

John is a salesperson who relies heavily on creating sales strategies centered around gaining his customers' confidence and meeting their needs. He primarily focuses on delivering customer value. In this context, John most likely relies on _____.

• A) transaction-focused selling
• B) mental states selling
• C) trust-based relationship selling
• D) stimulus response selling
• E) traditional selling

Recognize the importance of sample size in the accuracy of estimators.

Distinguish between point and interval estimates.

Identify characteristics of good estimators: unbiasedness, consistency, and relative efficiency.

Define and differentiate between consistency and unbiasedness of estimators.

---

Definitions:

Serotonin

A neurotransmitter associated with mood regulation, sleep, and several other bodily functions.

Fluoxetine (Prozac)

A prescription medication commonly used to treat depression, obsessive-compulsive disorder, and a number of other mental health conditions.

Lithium

A drug used to treat bipolar disorder, which at proper maintenance dosage reduces both manic and depressive episodes.

Moods

Long-lasting emotional states that are less intense and less specific than emotions and do not necessarily have a contextual stimulus.