A Buyer Is Unlikely to Perceive the Presence of a Needs

question 5

Multiple Choice

A buyer is unlikely to perceive the presence of a needs gap when he or she _____.

• A) activates the buying process
• B) is involved in strategic prospecting
• C) completely understands his or her actual state
• D) lacks a full understanding of the situation
• E) has an active buying motive

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Definitions:

Recognition

The cognitive process of identifying and acknowledging the familiarity of an object, concept, or piece of information from previous encounters.

Recall

The act of retrieving information or memories from one's past, a cognitive process within the broader memory system.

Distinctive

Characterized by qualities that set something or someone apart from others.

Discrete

Referring to distinct, separate, or non-continuous values or entities.