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In the Context of the Types of Buyer Needs, Functional

question 81

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In the context of the types of buyer needs, functional needs represent the desire for personal development, information, and knowledge to increase thought and understanding as to how and why things happen.


Definitions:

Electra Conflict

A psychoanalytic theory describing a girl’s psychosexual competition with her mother for possession of her father.

Latency Period

A phase in Freudian psychology referring to an intermediate stage of psychosexual development in children, during which sexual instincts are temporarily inactive.

Repressed

A psychological term referring to thoughts, memories, or desires being unconsciously held back from conscious awareness.

Reaction Formation

A defense mechanism where unacceptable impulses or ideas are dealt with by exaggerating the opposite state of mind or type of behavior.

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