Unlike Need Satisfaction Selling, Stimulus Response Selling Focuses on Customers

question 17

True/False

Unlike need satisfaction selling, stimulus response selling focuses on customers rather than on salespeople .

---

Definitions:

Customers

People or companies that buy products or services from a business.

Collection Time

The average period that a company takes to collect cash from its credit sales.

Cheques

A document that is written, dated, and signed, which gives an absolute command to a bank to pay a specific amount of money to the recipient.