Examlex
Buyers who are less responsive tend to be task-oriented.
Hovland's Approach
A communication theory focusing on persuasion, suggesting that attitude change is mediated by processes of attention, comprehension, learning, and acceptance.
Use of Fear
Employing fear as a motivational tool or in persuasion, often to prompt action or change in behavior.
Cognitive-behavioral Theory
A psychological approach emphasizing the role of thought processes in shaping behavior and emotions, often used in therapy to address dysfunctional attitudes and behaviors.
Psychodynamic
A psychological perspective that emphasizes unconscious processes and the influence of early childhood experiences on later behavior and personality development.
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