A Buyer Is Unlikely to Perceive the Presence of a Needs

question 5

Multiple Choice

A buyer is unlikely to perceive the presence of a needs gap when he or she _____.

• A) activates the buying process
• B) is involved in strategic prospecting
• C) completely understands his or her actual state
• D) lacks a full understanding of the situation
• E) has an active buying motive

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Definitions:

Cost-Push Inflation

Inflation caused by increased costs of production, such as higher prices for raw materials or wages, leading to higher final product prices.

Underemployment

Workers are overqualified for their jobs or work fewer hours than they would prefer.

Seasonal Unemployment

Unemployment due to seasonal variations in demand or supply of labor, common in industries like agriculture and tourism.

Full Employment Level

The level of employment where all available labor resources are being used in the most economically efficient way.