With the Increase in the Use of Information Technology in the Buying

question 16

Multiple Choice

With the increase in the use of information technology in the buying process, _____.

• A) content marketing has reduced
• B) presale services have increased
• C) overall cycle times have accelerated
• D) mistakes have minimized
• E) postsale services have reduced

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Definitions:

Behavioral Changes

Modifications or adjustments in the actions or reactions of an individual, often as a result of interventions, experiences, or learning.

Operant Conditioning

A training technique in which a conduct's vigor is adjusted by means of incentivization or discipline.

Thorndike's Experiments

Early 20th-century experiments conducted by Edward Thorndike focusing on learning and behavior in animals, leading to the formulation of the law of effect.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response which is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.