"Talking with the Customer" Rather Than "Talking at the Customer

question 90

Multiple Choice

"Talking with the customer" rather than "talking at the customer" is a characteristic of _____.

• A) trust-based sales communication
• B) mass marketing
• C) incentive-based sales communication
• D) traditional selling
• E) transaction-based sales communication

---

Definitions:

Free Spirit

A person characterized by a spontaneous, independent, and unconventional lifestyle, often valuing freedom above all else.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs or values, often leading to an alteration in one of the beliefs or behaviors.

Consumer Decision-Making Process

The stages a consumer goes through before purchasing a product, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Values

Fundamental beliefs or standards that guide behavior and decision-making, reflecting what is important to an individual or organization.