In a Written Sales Proposal, the Section That Concisely Explains

question 14

Multiple Choice

In a written sales proposal, the section that concisely explains a salesperson's understanding of a customer's position, problems, and needs is the _____.

• A) executive summary
• B) situation analysis
• C) implementation section
• D) sales agreement
• E) timetable section

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Definitions:

Required Return

The minimum expected return by investors for providing capital, based on the risk of the investment.

Operating Assets

Assets used in the daily operations of a business to generate revenue, such as machinery, building, and equipment.

ROI

Return on Investment; a performance measure used to evaluate the efficiency of an investment or compare the efficiency of several investments.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity, allowing for more accurate budgeting in variable cost situations.