The Customer Value Proposition Section of a Sales Dialogue Template

question 20

Multiple Choice

The customer value proposition section of a sales dialogue template assumes that _____.

• A) having good intentions is enough to gain a buyer's trust
• B) not all participants involved in a buying process are influential
• C) customer needs and buying motives are essentially homogeneous
• D) the value proposition is likely to be modified prior to the purchase decision
• E) the value proposition is likely to be modified after a purchase decision has been made