A Good Customer Value Proposition Should

question 79

Multiple Choice

A good customer value proposition should:

• A) have complicated statements with a large number of technical terms.
• B) reflect on product or service dimensions that add value.
• C) be based on a superficial customer assessment.
• D) list all the benefits of a salesperson's offerings.
• E) be as specific as possible on intangible outcomes that add value.

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Definitions:

SSR

Sum of Squares due to Regression, a measure of the variation explained by the regression line.

Numerator Degrees

Likely a misphrase, possibly referring to the degrees of freedom in the numerator of a statistical test.

Independent Variables

Variables in a statistical model that are manipulated or chosen by the researcher to determine their effect on the dependent variable.

Unit Price

The cost per single unit of measure, allowing for comparison of costs among different sizes or quantities of the item.