Professional Salespeople

question 4

Multiple Choice

Professional salespeople:

• A) focus on closing a sale quickly and moving on to new customers.
• B) do not probe into the financial concerns a buyer expresses in purchasing a product.
• C) never criticize their competitors.
• D) talk at customers rather than with customers.
• E) use the transaction-focused method of traditional selling rather than customer-focused relationship selling.

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Definitions:

Interest and Desire

Interest and desire are stages in the AIDA marketing model that describe how to attract a customer's attention and then stimulate their desire for a product or service.

Persuasive Request

A communication aimed at convincing someone to grant a request through the use of compelling arguments or appeals.

Persuasive Request

A communication aimed at convincing someone to agree with a particular request or proposal.

Situation

A set of circumstances or the state of affairs at a particular time or in a particular place.