Identify an Action That Is Likely to Help Salespeople Enhance

question 72

Multiple Choice

Identify an action that is likely to help salespeople enhance customer value.

• A) Using cold canvassing for customer prospecting
• B) Offering advice for improving customers' operations
• C) Asking customers to refer them to other buyers
• D) Applying the practices of traditional selling
• E) Minimizing critical encounters with customers

---

Definitions:

False Memory

A mental experience that is mistakenly taken to be a veridical representation of an event from one's personal past, memories that can be vivid but are not based on actual events.

Brainstorm

A collaborative method aimed at producing numerous ideas to resolve an issue.

Salespeople

Individuals whose job is to sell products or services, often working on commission.

Bad Apple Effect

The phenomenon where the negative behaviors of one individual can impact the performance and morale of an entire group.