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The Process of Placing Existing Customers and Prospects into Categories

question 102

True/False

The process of placing existing customers and prospects into categories based on their potential as customers is known as territory analysis.


Definitions:

Correlation And Causation

The relationship between two variables where one variable is found to be related to the other, but this does not necessarily indicate that one causes the other.

Richard Herrnstein

An American psychologist known for his work on intelligence and crime as well as the controversial book "The Bell Curve," co-authored with Charles Murray.

College Entrance Exam

Standardized tests that assess a student's readiness for college and are often used as part of the college admissions process.

Psychological Test

A standardized measure designed to assess an aspect of an individual's mental or emotional state or personality.

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