Roger, a Sales Executive, Has Completed a Survey of His

question 4

Multiple Choice

Roger, a sales executive, has completed a survey of his selling area; he has located existing customers and prospects, discovered their interests, and understands their motivation for buying products. He has also segregated these customers and prospects into categories based on their potential as customers. In this scenario, Roger's next step should be to:

• A) engage in preselling with prospects.
• B) assess and evaluate his product.
• C) tap technology and automation processes.
• D) set goals and objectives.
• E) develop and implement plans to achieve his goals.

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Definitions:

Digital News Releases

Press releases distributed through digital channels, including email and online platforms, to disseminate information widely and quickly.

Public Relations Profession

A field focused on managing and disseminating information between an individual or an organization and the public to influence their perception.

Narrative

A constructed story or account of events that provides context and meaning to the audience.

Characters, Setting

Fundamental elements of storytelling and narrative design, where characters are the individuals or entities involved, and the setting is the time and place in which the story occurs.