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When the Mere Presence of Another Person Enhances Performance on a Simple

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When the mere presence of another person enhances performance on a simple task, social psychologists call this phenomenon "social facilitation."


Definitions:

Consumer Purchase Decision Process

The stages a buyer goes through when deciding to purchase a product, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Psychological Influences

Factors that affect consumer behavior and decision-making processes, including perceptions, attitudes, motivations, and personality traits.

Consumer Purchase Decision Process

The stages a consumer goes through before, during, and after making a purchase, including recognition of need, information search, evaluation, purchase, and post-purchase evaluation.

Sociocultural Influences

Factors that affect consumer behavior and trends, which include social, cultural, and ethnic backgrounds.

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