Joe Is a Freshman at Princeton University

question 162

Multiple Choice

Joe is a freshman at Princeton University. All else being equal, who will be most persuasive to him based on the principles of source likeability?

• A)Jill, a freshman at the University of Washington
• B)John, a senior at Harvard  University
• C)Jennifer, a medical student at the University of Illinois
• D)Jordan, a freshman at Princeton University

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Definitions:

Product Life Cycle

The phases a product experiences starting from its creation and launch into the market, followed by its growth, peak, and finally its reduction in popularity and sales.

Promotion

The activities designed to inform, persuade, or remind target audiences about a product, service, or brand.

High-Learning Products

Products that take longer for consumers to see the benefits of or that do not have a good infrastructure in place to support them.

Infrastructure

The basic physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.