One of the Best Ways to Develop Audience Benefits Is

question 97

Multiple Choice

One of the best ways to develop audience benefits is to use the "you" view, which

• A)means that all messages are written in the active voice.
• B)dictates that all sentences be written as commands.
• C)emphasizes second-person pronouns instead of first-person pronouns.
• D)uses slang and abbreviations to personalize the message.

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Definitions:

Health Care Industry

A sector that provides medical services, manufactures medical equipment, and develops pharmaceuticals, aiming to improve individual health outcomes.

Payroll Taxes

Taxes imposed on employers and employees, calculated as a percentage of the salaries that employers pay their staff, used to fund social security and medicare in many countries.

Health Insurance

A type of insurance coverage that typically pays for medical, surgical, prescription drug, and sometimes dental expenses incurred by the insured.

Moral Hazard Problem

A situation in economics where one party is more likely to take risks because the negative consequences of the risk will be felt by another party, often seen in insurance and finance sectors.