Although E-Mail Is Successful for Both Internal and External Communication

question 60

Multiple Choice

Although e-mail is successful for both internal and external communication, you should still use letters when

• A)you need immediate feedback.
• B)the message must reach your reader very quickly.
• C)formality and sensitivity are essential.
• D)you have too little time to proofread.

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Definitions:

Normative Influence

The effect of societal norms and expectations on an individual’s behavior, driving conformity to group standards to gain acceptance or avoid disapproval.

Social Disapproval

Negative reactions or responses from a social group or society towards certain behaviors, actions, or ideas.

Referent Informational Influence

The impact of adopting the behaviors or beliefs of a group or individual that one identifies with or aspires to be like for reasons of accuracy.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.