Which of the Following Is True of Sales Messages Sent

question 86

Multiple Choice

Which of the following is true of sales messages sent through direct mail?

• A)They are considered less invasive by most consumers than telephone calls or unsolicited e-mail messages.
• B)Direct mail is an effective channel for personalized messages.
• C)Tangible mail has been shown to have greater emotional impact than virtual mail.
• D)All of these are true of sales messages sent via direct mail.

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Definitions:

Situational Ethics

The ethical theory that morality is determined by the specific context of an act rather than by general or absolute rules.

Ethical Dilemma

A situation where an individual faces a choice between two morally right or conflicting principles where choosing one means compromising the other.

Ethical Absolutism

The belief in universal ethical standards that apply to all cultures and individuals regardless of context or situation.

Situational Ethics

A philosophy that ethical decisions should be made based on the context of a particular situation rather than by following absolute moral rules.