You Must Write a Sales Message to Prospective Customers

question 67

Multiple Choice

You must write a sales message to prospective customers. What should you do in the opening of your sales message?

• A)Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention.
• B)Convince your reader of the superiority of the product or service being sold.
• C)Motivate your reader to take action.
• D)Promise an incentive for responding by a specific date.

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Definitions:

Design Services

Professional services that envision and plan the construction, functionality, and aesthetics of various projects or components.

Accounting Equation

The fundamental equation of double-entry bookkeeping: Assets = Liabilities + Equity, representing the relationship between an entity’s resources and how those resources are financed.

Cash Dividends

Payments made by a corporation to its shareholder members, usually derived from the company’s profits.

Purchase

The act of obtaining goods or services in exchange for money, which can be recorded as an asset or expense depending on its use.