Persuasive ____________________ Messages, Also Called Complaint Messages, Are Used to Complain

question 70

Short Answer

Persuasive ____________________ messages, also called complaint messages, are used to complain about damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, faulty merchandise, and other problems.

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Definitions:

Fixed Costs

Costs that do not change with the level of production or sales activities, such as rent, salaries, and insurance premiums.

Variable Costs

Costs that change in proportion to the level of production or business activity.

Unit Contribution Margin

The amount each unit sold contributes to fixed costs and profit after variable costs are subtracted.

Operating Income

The revenue accrued from a firm's foundational business activities, prior to the removal of interest and tax charges.