Your Primary Goal in Writing a Sales Message Is to Get

question 100

True/False

Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.

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Definitions:

Deficiency

A shortfall or insufficiency in amount or quantity, such as when liabilities exceed assets or when actual performance is less than the standard or expected performance.

Market Value

The existing market rate at which you can purchase or sell an asset or service.

Book Value

The value of an asset as shown on a company's balance sheet, calculated as the cost of the asset minus any depreciation and amortization.

Capital Balance

The amount of funds contributed by owners or shareholders to a business, plus retained earnings and reduced by any withdrawals or distributions.