Advertising Makes Use of Classical Conditioning

question 10

Multiple Choice

Advertising makes use of classical conditioning. For example, a product is presented along with some naturally appealing stimulus (e.g., a physically attractive person) . In this case, the product begins as the

• A)unconditioned stimulus.
• B)neutral stimulus.
• C)conditioned stimulus.
• D)unconditioned response.
• E)conditioned response.

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Definitions:

Board Game

A tabletop game that involves counters or pieces moved or placed on a pre-marked surface or "board," according to a set of rules.

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A financial metric indicating the percentage of default at which an investment breaks even, factoring in recovery rates and the probability of default.

Variable Cost

A cost that changes in proportion to the level of output or activity in a business.

Monthly Interest Rate

The percentage of interest that is charged or earned on a principal amount on a monthly basis.